About Hopeium
Hopeium is inclusive, not exclusive.
Most fashion has high cheekbones and a superiority complex. Hopeium slouches a bit. It´s got ketchup on the sleeve. It doesn´t ask for your postcode or your playlist. It doesn´t care what size you are, or what scene you´re in. It just wants you to feel like you, but warmer. Hopeium doesn´t follow trends, or want to create them. It wants to follow moods. It´s soft core optimism for a world that forgets to laugh.
Hopeium is here for outsiders, overthinkers, dreamers, and the ones who’ve had enough of fake perfection. It´s a bit silly. A bit lovely. It´s not for the runway. It´s for the run-aways. Not haute couture, but hope couture.
Hopeium is clothing for people who know the world's on fire, but still want their socks to make them laugh.
Hopeium is here because fashion takes itself too seriously. Let's be honest, we're basically just wearing clothing to stop ourselves from being cold or to protect our dignity (though why dignity needs protecting, is a whole other conversation. And yeah, that weird too). I want a smile with my fashion. A jumper that feels like an inside joke. A giggle in my mind kind of vibe.
X Robbie
Featured items
-
Deserve Print Longsleeve
Regular price £168.00 GBPRegular priceUnit price per -
Track Jacket Red
Regular price £256.00 GBPRegular priceUnit price per -
Bomber Jacket Black
Regular price £397.00 GBPRegular priceUnit price per -
Deserve Print T Shirt White
Regular price £133.00 GBPRegular priceUnit price per
